Triveni Global is Helping Indian FMCG Brands Shine—Without Burning a Hole in Their Budget
Mumbai, (Maharashtra), [India], May 15, 2025: For years, small and medium-sized FMCG brands in India have watched big players dominate TV, cinema, and digital platforms with celebrity-laden ad campaigns. The cost, complexity, and connections required made such visibility seem out of reach, until Triveni Global came along.
Founded in April 2015 by Nitin Khapre, a marketing veteran with over a decade of experience in advertising and branding, Triveni Global was built with a bold vision: to give SME and MSME brands access to high-quality, cost-effective video commercials featuring Bollywood and sports celebrities. With its headquarters in Mumbai, the company has since helped numerous brands scale their presence and break into competitive retail markets.
A Campaign That Changed the Game
One of Triveni Global’s most iconic achievements was the campaign for Pushp Spices, where they produced six celebrity-driven video commercials in just two days, featuring Ajay Devgn and Sonali Bendre. Packed with delicious food visuals, multi-lingual dubbing, and tight deadlines, the production was anything but simple.
Yet, under the sharp leadership of Nitin as Producer and the creative direction of Shashi Jain, the team delivered all commercials within 20 days, ready for TV, cinema, digital, and social media broadcasting. The result? Massive brand visibility and industry buzz, not just for Pushp Spices but for Triveni Global itself.
Beyond Production: Strategic Brand Positioning
Triveni Global’s strength lies not just in production but in strategy. The team doesn’t just shoot ads, they craft brand journeys. From celebrity associations and product placements in Bollywood movies to participation in top-tier events like the Filmfare Awards South and key FMCG trade exhibitions, every move is designed to drive real consumer engagement and retailer interest.
A Proven Ally for Growing Brands
What makes Triveni Global stand out is its ability to deliver premium outcomes at humble budgets. For brands looking to stretch their marketing rupees without compromising on quality, Triveni offers the ideal partnership. Whether it’s a TVC, influencer-led digital film, or a trade-focused brand activation, the results are sharp, timely, and impactful.
More than a production house, Triveni Global is a growth partner for ambitious brands ready to scale. With a sharp eye for storytelling, seasoned production expertise, and access to India’s biggest celebrities, the team makes every campaign a winning one.
