Small Town Couple Starts Clothing Revolution, Redefining What it Means to Be a Man
Chandigarh [India], February 26, 2024: In a world where professional clothing evolves in line with changing work practices, a husband-wife pair from a small town is making headlines with their unique take on formal attire. Ratnesh and Vanshita, the brains behind The Formal Club (TFC), are not just selling shirts; they’re on a mission to redefine responsible living, one garment at a time.
Their journey began with a personal loss that resulted in a significant adjustment in their priorities. Seeking a life centred on purpose and family, they saw an opportunity to translate their values into action. Ratnesh’s experience in consulting with PWC and KPMG, coupled with Vanshita’s retail expertise at Walmart-Massmart, laid the foundation for their entrepreneurial venture.
More Than Just a Shirt
TFC is more than just a brand; it’s a movement. The founders believe that shirts, beyond attire, represent milestones and moments in a man’s life. From celebrating achievements to finding comfort in times of need, these shirts hold stories and memories. Recognising this significance, TFC emphasises men’s role in fostering a culture of responsibility.
The brand’s shirts are crafted with quality and timeless designs, encouraging men to take pride in their appearance while aligning with values of sustainability and conscious consumerism. This resonates deeply with today’s evolving workplace, where the lines between formal and casual are blurring. TFC’s designs cater to this shift, offering a balance of professionalism and comfort, perfect for both virtual meetings and in-person gatherings.
The Centaur
The brand’s logo boldly depicts the mythical Centaur, a creature representing the ideal combination of human and horse. This iconic figure is visually appealing and resonates well with The Formal Club’s (TFC) ethos. The Centaur’s distinct form, half-man, half-horse, reflects the versatility and adaptation characterising today’s contemporary man. TFC’s clothing, like the Centaur, elegantly bridges the gap between traditional business formal and the rising smart casual trend. This underscores TFC’s dedication to meeting the changing needs of men who easily transition between professional and personal domains, ensuring they look and feel their best wherever they go.
Responsible Living
For TFC, responsible living goes beyond just using sustainable materials. It’s about making conscious choices in everyday actions, from respecting diversity to contributing to the community. The brand’s community of over 4,000 members embodies this philosophy, striving to act responsibly towards themselves, their families, and the world around them.
The Formal Club is more than just a clothing brand; it’s an invitation to join a movement. It invites men to redefine heroism, not through grand gestures, but through small, conscious choices that create positive change. Together, the brand aims to pave the way for a more compassionate and responsible world, one act, one shirt at a time.
About The Formal Club ™
Founded in 2022 by Ratnesh and Vanshita, The Formal Club is a Chandigarh-based brand reimagining formal wear for the modern man. The brand offers quality shirts crafted with sustainability in mind, promoting responsible living through fashion choices and community engagement.
For more information, please visit: https://theformalclub.in
