Fashion

Revolutionising Fashion: Kokikar Unveils a Visionary Approach to Sustainable Clothing

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New Delhi, [India], December 1, 2023: Kokikar, an embodiment of artistic ingenuity, is set to evolve the fashion landscape with its mission to redefine the industry. Driven by a singular vision, Kokikar introduces the concept of creating art on fabric, unveiling a collection of sustainable, contemporary clothing adorned with natural dyes and prints. The brand’s commitment extends beyond mere aesthetics, aiming to provide fashion enthusiasts with clothing that is both trendsetting and environmentally conscious.

Kokikar’s unique design, quality and pocket-friendly pricing grab customers’ attention. The brand aesthetically combines organic, sustainable fashion with affordability, making it accessible to a wider audience. Catering primarily to a discerning demographic aged 20 to 35 years in Tier 1 cities, Kokikar is for the ones who appreciate fashion that is not just stylish but also ethical and eco-conscious.

“At Kokikar, we embark on a journey to create art on fabric, embodying the principles of zero waste and slow fashion. We focus on delivering unique, high-quality collections that stand the test of time. We produce limited editions, steering clear of contributing to landfills, and employ only natural dyes extracted from flowers, leaves, and barks, ensuring skin-friendly and non-allergenic garments,” says Richa Srivastava, Ecologist and Curator of Kokikar.

Richa Srivastava, a co-founder of a well-established software company for the last 22 years, initiated Kokikar as a heartfelt endeavour to give back to the community and Mother Earth. Kokikar represents a fusion of fashion and sustainability, bringing individuals closer to nature through its unique offerings.

Kokikar advocates for sustainable fashion choices that are both trendy and herbal, offering practical tips to adopt an eco-conscious lifestyle:

1. Restyle and Reuse: Transform your wardrobe by experimenting with different combinations and styles, creating fresh looks without spending a dime. Your creativity becomes your fashion statement.

2. Embrace slow fashion: Make a statement against fast-paced trends by investing in timeless pieces that transcend seasons, fostering a more sustainable and enduring style.

3. Quality over quantity: Choose garments that tell a story and invest in quality, reducing environmental impact and saving money in the long run.

4. Minimalistic wardrobe: Enjoy the simplicity of having fewer, well-loved items that effortlessly mix and match, saving time and reducing decision fatigue.

5. Be fashionable but not at the cost of the planet: Make choices that align with your style and values, proving that trendy and sustainable can coexist. It’s not just a fashion statement; it’s a commitment to the Earth.

Kokikar invites individuals to make conscious choices, reminding them that their fashion decisions contribute to a reduced carbon footprint, zero pollution, and a sense of responsibility towards the planet. Kokikar assures its patrons that wearing their clothes is not just a style statement but an embrace of a commitment β€” 100% love and 0% guilt.

For more information, please visit: https://kokikar.com/


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