Xpress Style Merges Tech and Tradition to Revolutionize India’s Ethnic Fashion Industry
Noida, (Uttar Pradesh), [India], November 01, 2024: Launched in 2023, Xpress Style is pioneering the future of fashion by seamlessly merging technology with the traditional craftsmanship of ethnic wear. Spearheaded by visionary founder Sumil Krishan Sharma, Xpress Style is more than a fashion brand—it’s a tech-enabled platform reshaping the Indian ethnic wear market to deliver customized fashion solutions right to customers’ doorsteps.
Sumil Krishan Sharma, a former director at a Swiss bank, took the bold step to leave behind a successful corporate career to pursue innovation in the fashion-tech sector. His journey stems from a commitment to process improvement in India’s unorganized sectors. Before launching Xpress Style, Sumil founded a trust dedicated to girl child education in 2021, underscoring his dedication to impactful, community-centered initiatives. With a background in Business Strategy, AI, Robotics, and Data Analytics, Sumil combines technical expertise with managerial acumen to set new standards in the Indian fashion landscape.
Headquartered in Noida with a regional office in Vikhroli, Mumbai, Xpress Style operates across Delhi NCR and the Mumbai Metropolitan region. The brand’s unique value lies in its dual offerings—bespoke tailoring and a growing ready-to-wear collection tailored for modern, fashion-conscious customers. Xpress Style’s bespoke services provide perfectly fitted ethnic attire without the hassle, especially appealing to urban women in bustling metros. The model follows a 3-step process: Measure, Create, and Deliver. Orders are typically processed within 72 working hours and tracked at every stage using proprietary systems developed by the company.
Recognizing the high-growth potential of the Indian ethnic wear market, Sumil envisions Xpress Style as a bridge between traditional and modern fashion demands, catering to India’s booming e-commerce segment and in-person services. With advanced technologies, Xpress Style redefines customer experiences, optimizing tailoring through data-driven solutions, machine learning, and automation, providing top-quality products with a fast, hassle-free process. The brand plans to introduce new AI- and AR-backed features soon.
Sumil remarks, “At Xpress Style, we are not just selling clothes; we are creating an experience. Our goal is to bring technology’s precision and accessibility into the fashion world, addressing a real need for convenience and customization in ethnic wear.” Committed to supporting an ecosystem of artisans and tailoring professionals, Xpress Style values customer feedback and innovation-driven enhancements to scale its services.
With customer satisfaction as a priority, Xpress Style leverages industry insights to stay in sync with India’s evolving fashion trends. As it continues to grow, Xpress Style is poised to set new benchmarks in quality and service within the ethnic wear sector, empowering customers with both traditional craftsmanship and the efficiency of cutting-edge technology.
