Fresh Delights: Farm To Home Shop Brings Rural Bengal to Urban Tables
In the busy city life, where time is scarce, and health is sometimes overlooked, Farm To Home Shop is a new effort. Started by Partha Mitra, who has worked in Sales and Marketing for 24 years, this project aims to connect the untapped goodness of rural Bengal with people in the city who care about their health.
Farm To Home Shop, established in 2021, ensures the availability of pure, natural, farm-fresh groceries to urban households from the heart of Bengal. The approach is direct and uncomplicated — no middlemen. One of their standout offerings is Wood Pressed Pure Natural Mustard Oil extracted from Black Mustard Seeds of Bengal. This golden elixir and Fresh Haldi Jeera and Dhaniya Powder ground fresh with no additives epitomises the commitment to freshness and goodness.
The driving force behind Farm To Home Shop is the realisation that the fast-paced urban lifestyle has led to compromises in the Quality of food products. Mitra notes, “Currently, especially the urban class has compromised the Quality of food products due to fast life. Most urban-class people look at affordability and offers rather than quality products as in the past.” The consequences are evident, with health concerns and medical expenditures on the rise.
The company, a dream startup initiative of like-minded professionals, aims to reverse this trend. Farm To Home Shop intends to reinstate the importance of wholesome and healthy eating by providing quality farm-fresh products directly from the source. Mitra adds, “Quality comes first, and we have taken the responsibility to procure farm-fresh products. This initiative is to help people eat healthily and stand by our farmers, our support system.”
Partha Mitra articulates the essence of their vision, “Before the pandemic and the lockdown, we were just professionals with a 9 to 5 job. As the period fizzed out, we reflected on the necessity of essential food items and their contribution to our health. The idea of ‘Farm to home shop’ took shape from this thought.” This reflective journey has led them to collaborate with the Farmers Club of rural Bengal, ensuring a direct link between farmers and consumers.
Wood Pressed Mustard Oil from Black Mustard Seeds of Bengal, a signature Farm To Home Shop product, goes beyond being just an edible oil. Its purity allows it to be used on the skin and hair, providing a holistic approach to well-being. This authenticity distinguishes it from the conventional mustard oil available in markets.
The tagline “Eat Fresh Stay Healthy” encapsulates the brand’s philosophy — a simple yet powerful mantra for a wholesome life. By prioritising health and having a direct connection with farmers, the company contributes to a shift in the paradigm of urban living. The impact is not only on individual health but also on the support system of farmers.
For further queries, visit: www.farm2homeshop.com
