MIHAS 2025 on Track To Hit USD 1 Billion Target
MIHAS’s International Edition to Expand to Europe in 2026
The Malaysia International Halal Showcase (MIHAS) 2025 concluded on a high note as Prime Minister of Malaysia, Dato’ Seri Anwar bin Ibrahim graced the Official Opening Ceremony on the third day at the Malaysia International Trade and Exhibition Centre (MITEC).
Organised by the Malaysia External Trade Development Corporation (MATRADE), MIHAS 2025 runs from 17–20 September at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. Themed “Pinnacle of Halal Excellence”, the 21st edition continues to reaffirm Malaysia’s position as a global leader in the Halal economy.
The Opening Ceremony, held alongside the Opening of the Global Halal Summit, followed two days of strong momentum at MIHAS 2025. Off on a strongstart, preliminary results from its flagship International Sourcing Programme (INSP) looks set to help MIHAS achieve its US$ 1 billion sales targets.
INSP MIHAS 2025, a central pillar of this event, saw more than physical 4,000 business meetings arranged between 600 Malaysian sellers and 300 international buyers, including top-tier retailers and hypermarkets with combined annual revenues exceeding US$334 billion. The programme, which also has a virtual component running until 5 November 2025, has already delivered significant sales and is expected to surpass last year’s US$560million achievement, strengthening Malaysia’s trade ties across ASEAN, the GCC, Europe, Africa, South Asia and the Americas.
On the second day, the focus was on Knowledge Hub, a platform comprising 23 strategically curated sessions with 76 global industry experts, and two webinars on supply chain traceability and e-Commerce equipping businesses with digital solutions for global market expansion. Comprised of prelude sessions by strategic partners, webinars by industry experts and a panel session, Knowledge Hub provides round-the-clock market intelligence, regulatory briefings, actionable analytics and direct access to premium buyers.
Minister of Investment, Trade and Industry (MITI) Malaysia, Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz said: “Malaysia is reframing halal as a driver of responsible innovation to reinforce sustainable and inclusive economic growth. By expanding halal trade, Malaysia is not only capturing value from a fast-growing global sector, but also hedging against volatility in traditional commodities, while reinforcing our role as a bridge between the Muslim world and global markets. As such, our RM62-billion halal industry – supported by events like MIHAS – is a forward-looking economic strategy that strengthens our resilience, enhances our soft power and secures new pathways to prosperity for Malaysians.”
MIHAS 2025 features 14 dedicated industry clusters covering Halal food, pharmaceuticals, Islamic finance, modest fashion, green technology, e-commerce, and Muslim-friendly tourism, alongside knowledge-sharing platforms such as the Global Halal Summit, Halal Sector Forum, and the Halal Certification Body Convention.This year’s edition will see the participation of 45,000 visitors, 2,400 booths, as well as exhibitors and buyers from 80 countries.
Since its inception in 2004, MIHAS has generated close to US$6.7 billion in export sales and attracted over half a million business visitors worldwide. With INSP 2025’s robust performance and the upcoming Europe edition, MIHAS continues to chart new frontiers in positioning Malaysia at the heart of the global Halal economy.
For further information about MIHAS 2025, please visit its website or contact the MIHAS Secretariat: MIHAS · Malaysia International Halal Showcase.
Issued by
Malaysia External Trade Development Corporation (MATRADE)
Contacts for Media Enquiries:
Consulate General of Malaysia in Chennai, Trade Section (MATRADE Chennai)
P. Ramaneedharan
Senior Marketing Manager
+9198414101018
