Just Jadau Jewellery: Heritage Reimagined by Shadab Muzammil
India, June 03, 2025: When the world shut down in 2020, Shadab Muzammil’s love for traditional Hyderabadi jadau jewellery stayed defiantly bright. With weddings postponed and artisans out of work, most would have paused. Shadab did the opposite—she launched Just Jadau Jewellery, starting with a simple reselling page and a big dream.
What began as a lockdown hustle slowly evolved into a full-fledged, women-powered jewellery studio. Faced with broken supply chains and shuttered workshops, Shadab went back to the roots. She built direct partnerships with skilled craftswomen—from gold-platers in Hyderabad to pearl stringers in Jaipur—ensuring every jewel told a story of both heritage and hope.
Each piece is crafted using authentic jadau techniques, where karigars embed Polki-cut zircons, rubies, and pearls into malleable gold foil, echoing the grandeur of Mughal artistry. The result? Handcrafted heirlooms finished with a premium 22-carat gold plating over a silver-alloy core—rich in colour, tarnish-resistant, repolishable, and gentle on the skin.
Affordability is part of Shadab’s mission. Earrings start at just ₹2,500, statement chokers at ₹12,000, and full bridal sets from ₹5,999—about a tenth of what similar solid-gold pieces cost.
But Just Jadau is more than just jewellery. It’s a movement. One where heritage meets hustle, and elegance empowers. Today, the brand stands tall as 100% women-owned and women-run, proving that luxury and ethics can go hand in hand.
The sparkle hasn’t gone unnoticed. Celebrities like Avika Gor, Tannaz Irani, Saba Ibrahim, and Rukhsar Rehman have all been spotted donning Just Jadau’s signature pieces at high-profile events—sharing their love for the brand with millions online.
Whether it’s lightweight chandbalis for a mehndi or a statement satlada for your nikah, Just Jadau designs for the multitasking modern woman—bridal or not—who deserves timeless beauty without compromise.
Because behind every glimmer lies a story of resilience, craft, and the women who dared to shine.
Visit: justjadau.com
