EDGEWISE DIGITAL: The Young Agency Powering India’s Next Digital Leap
Pune, (maharashtra) [Inia], April 23, 2025: A fresh wave of digital innovation is sweeping across India, and a Pune-based media house EDGEWISE DIGITAL is leading the charge. Founded in 2024 by 23-year-old Sanket Dhawale with an ambition rooted in originality and a deep understanding of modern digital behavior. The agency has grown rapidly into one of the country’s most dynamic social media partners for startups and established brands alike.
A Vision to Build Brands the Indian Way
Founded with a mission to scale Indian brands through culturally resonant storytelling and strategic digital execution, EDGEWISE DIGITAL has already built an impressive client portfolio within just over a year of operations. From luxury real estate brands like Gera Developers and Lodha Builders to global icons such as Myntra and British Airways, and rising direct-to-consumer names like Drift Clothing and Anua, the agency has consistently delivered campaigns that combine visual creativity with measurable impact. Every strategy is built with clarity, focused on outcomes that drive real growth for businesses operating in an increasingly crowded digital space.
Performance-Led, Insight-Driven Approach
The agency’s approach is grounded in personalization and performance. Instead of relying on pre-designed frameworks or borrowed templates, EDGEWISE crafts bespoke marketing strategies that are informed by deep industry knowledge, current market trends, and client-specific goals. Each campaign is designed to balance strong storytelling with data-backed decision making. From high-end content production to precision-targeted advertising, the team ensures that creativity is always supported by strategic intent.
EDGEWISE offers a wide range of digital services under one roof — including website development and design, social media marketing, lead generation, product shoots and display curation, and graphic design. This holistic suite of services allows clients to maintain consistency across platforms while unlocking full-spectrum marketing potential.
A Remote-First Model That Scales Talent
A significant part of EDGEWISE DIGITAL’s success can be attributed to its remote-first workforce model. Over 35 highly skilled professionals, operating from cities like Mumbai, Delhi, Bangalore, Hyderabad, and select international locations, collaborate seamlessly to deliver a broad spectrum of services. These include SEO, performance marketing, influencer strategy, social media management, and short-form content creation. Every team member is carefully selected based on domain-specific expertise, allowing the agency to provide specialized solutions that cater to the diverse needs of its clients.
National Recognition from the Highest Office
Due to their hard work recognition came early for this young agency. Sanket Dhawale and EDGEWISE DIGITAL got felicitated during the prestigious Startup India Program, Prime Minister Narendra Modi for their contribution to India’s entrepreneurial landscape. This national acknowledgment reflects the company’s innovative approach and commitment for supporting Indian brands in building a strong digital presence.
A Future Built on Authentic Growth
According to founder Sanket Dhawale, the vision is rooted in purpose. “Our vision at Edgewise is clear — to scale Indian startups into global brands, rather than relying on Western templates of success. We believe India’s creativity, innovation, and cultural richness are unmatched, and we aim to channel that through powerful digital storytelling,” shares Dhawale.
Rather than replicating and going forward with international norms. EDGEWISE DIGITAL is committing itself in building a unique identity of India. They create every campaign to reflect this authenticity, blending modern execution with cultural depth, so that Indian startups don’t just compete globally but lead with originality and impact.
