Easy 2 Wear: A Fashion Brand That Grew with Its Customers
Chennai (Tamil Nadu), [India], October 25, 2024: In the heart of Chennai, Easy 2 Wear emerged as a small boutique in 2001, spanning just 400 square feet. The brand’s initial focus was on retailing export surplus clothing, and the team’s journey truly unfolded when they engaged closely with the customers to understand their unique tastes and preferences.
Harnessing the power of customer feedback, the founders consistently refined its collections, evolving to meet the dynamic demands of their clientele. This customer-centric approach paved the way for the creation and distinctive appeal of the brands.
The result? A remarkable expansion from humble beginnings to a sprawling 8000-square-foot establishment equipped with in-house factories and strategic production collaborations.
Today, Easy 2 Wear proudly stands as a comprehensive destination for quality fashion, serving families locally and drawing in customers from around the globe. The team is committed to understanding and meeting customer needs, which helped the brand find a place in the Plus-Size Clothing niche as well. Such meticulous groundwork with the customers led them to perfect fits and cuts that garnered immense popularity and high demand across India.
Internationally, Easy 2 Wear has garnered a loyal following in the UAE, Malaysia, Singapore, Sri Lanka, and beyond. Visitors worldwide make it a point to shop with this brand. Recognising the vast potential of a robust e-commerce model, the founders see it as the logical next step to expand the brand reach further and serve a diverse customer network effectively.
